The IMPORTANCE of a Conference Education Session Title
The goal of the conference organizer is for the session titles, descriptions and learning objectives to spark interest AND accurately match the presentation that is delivered.
Why is so little time spent on crafting the best session titles, descriptions and learning objectives? Most conference organizers spent a large volume of time designing the brochure layout and rely heavily on session titles, descriptions and learner objectives provided by speaker proposals. Speaker proposals are usually very dry and not well written or to spice things up, they ask the marketing department to craft titles and descriptions with a lot of flash but often don’t accurately correspond with the presentation.
Accurate and enticing session descriptions are as important as the format of the brochure and the caliber of the speaker. Attractive session titles, clearly articulated descriptions with a dash of pizzazz and well written learning objectives increase the chance that conference participants will attend the session.
Keep this in mind when you are working with your conference organizer in preparing speaker presentations. Words have the potential to ensure your next conference is a great success.
