Tantalizing Thursday
You might say that popcorn is too mundane to be a breakthrough trend. The media focuses on technology products with descriptors such as breakthrough trends, Innovators, disruptive products, Early Adopters, etc yet the same applies to the food & beverage sector.
There is upsurge in whole grain trends and popcorn is whole grain. Popcorn is also one of those foods with a short ingredient list that we all can understand. It is a simple food that works as a healthy snack that fits into the consumer’s longer work days and addresses the affordability and frugality issues most consumers are dealing with. It also fits into the nascent trend of personalized and customized foods… popcorn is a blank slate that one can add most any flavoring and season.
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