Driving 30% Sponsorship Growth In One Year
Outsourced Sponsorship Sales & Management with Measurable Impact
The Challenge
Like many associations, the Georgia Chapter of HIMSS faced the ongoing challenge of keeping sponsors engaged beyond one-time commitments. They needed a partner who could streamline sponsor management, increase revenue, and build stronger long-term relationships with corporate partners all while reducing the workload on their volunteer leadership.
The DEMARSE APPROACH
At DeMarse Meetings & Events, we believe that when sponsors and exhibitors feel supported, the entire event flourishes. That’s why we don’t just manage sponsorships, we operate as an extension of your team.
For Georgia HIMSS, we implemented our proven, high-touch model:
- Smart Sponsor Alignment
Pairing the right brands with the right audiences, backed by data and industry insight.
- Tailored Prospectuses & Targeted Outreach
Designing opportunities that deliver measurable ROI and conducting campaigns to connect with the right partners.
- Partnerships That Last
Building trust through transparency, responsiveness, and high-value touchpoints.
- Revenue That Works Refining sponsorship assets, creating new opportunities, and developing strategies that fuel meaningful growth.
- All-In Management Managing the entire sponsorship lifecycle from first outreach to post-event follow-up.
The Results
By implementing this strategy, DeMarse Meetings & Events achieved measurable growth for the Georgia Chapter of HIMSS:
- 30% Year-Over-Year Sponsorship Growth (2024–2025)
Increased dollars across annual chapter sponsorships, annual golf and gala and the annual conference. - Strengthened Sponsor Retention
Ongoing commitments secured by aligning partner objectives with member needs. - Reduced Leadership Workload
Freed up chapter leaders to focus on mission-driven priorities while DeMarse handled sponsor sales and execution.
The Impact
With DeMarse Meetings & Events, sponsors don’t just participate; they feel valued, invested, and eager to return year after year. For Georgia HIMSS, this has translated into stronger financial sustainability, elevated events, and expanded brand reach all while keeping the organization’s mission at the center.
“Working with DeMarse allowed us to transform how we engage sponsors. Not only did our revenue increase, but our partners are more committed than ever.”
— Georgia HIMSS Leadership
Let’s Create Results Like These for Your Event
From increasing attendance to driving sponsorship revenue, we partner with you to deliver measurable success — without adding pressure to your team.