Do you think of email and social media as separate entities?  Do you favor one more than the other?  The fact is that email and social media complement each other quite well.  They leverage one another. Help the other to be seen by an audience that may not have otherwise come across the message.

Here are a few valuable tips for integrating email and social media:

• Include social icons in emails
• Ask email subscribers to share and connect
• Send a dedicated email campaign
• Provide incentive—for example, ask email subscribers to invite friends on Facebook to receive a discount
• Promote email sign-up via social networks
• Include “retweet this snippet” in email
• Build an email opt-in form on Facebook
• Don’t forget SMS—text your email address
• Promote email marketing on your blog

For more digital marketing tips, please see This great article!