One of the most popular questions I get from my clients is “How do you keep everything organized when you have so many events?” This week alone we have a large tradeshow in Chicago, a Senior Leadership Meeting in California, several cocktail receptions in Tampa plus the launch of a […]
The goal of the conference organizer is for the session titles, descriptions and learning objectives to spark interest AND accurately match the presentation that is delivered. Why is so little time spent on crafting the best session titles, descriptions and learning objectives? Most conference organizers spent a large volume of […]
Marketing Campaign Before you start developing the marketing collateral, signage, and other brand materials, you must determine the theme for the show. The purpose of the theme is to help the attendees quickly understand what makes you different and why they should buy from you. Everything you create, from signage, […]
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Certified Meeting Management Class of 2012 is announced. Congratulations to Stacy DeMarse, President of DeMarse Meetings for being one of 49 meeting professional throughout the United States to receive this prestigious desingation.