10 Simple Tips to Creating a Better E-mail Blast

by demarsemeetings in Uncategorized at October 19, 2012

Number 10:  Don’t ever use ALL CAPS in your message.  It looks like you are YELLING!!!

Number 9:  Don’t use a lot of exclamation points in your copy!!!!!!!!!!!!!!!!!!!!!!!!!!!  Any more than 3 is just over kill!!!

Number 8:  Avoid eblasts that are one single image.  Most e-mail clients won’t automatically load them.

Number 7:  Avoid using large fonts in your content.

Number 6:  Underline all links for easy identification.  Make sure not to underline anything that is not a link.

Number 5:  Make sure your message is smaller than 150kb – larger messages take too long to load and you will lose the reader

Number 4:  Do not send more than 1 e-mail a week on the same subject.  If you are doing a drip campaign, don’t turn it into a flood.

Number 3:  If you producing an e-mail campaign, keep the look and the feel of the blast consistent from week to week.

Number 2:  Avoid too much color.  A little color goes a long way!

Number 1:  Keep It Simple!  A header to catch the readers eye and no more than 2 columns wide.